Each of our projects is the result of hard work by a group of talented and committed individuals. This is the heart and soul of our company. And our greatest pride.
Fair-Play’s cofounder, Guy Villeneuve has produced internationally acclaimed television series in Europe and managed production licenses around the world. He was producer for Just for Laugh Gags and the French and German versions of Surprise sur prise, two hidden-camera shows and the two most widespread Canadian television formats around the world. Guy is a people guy, inquisitive, engaging and easy to talk to… So, needless to say, he knows everyone’s story at Fair-Play! He is the company’s Executive Producer, along with business partner Michel St-Cyr.
Michel has been developing and producing television shows for over twenty years. Before co-founding Fair-Play in 1998, he was Head of Development and Creative Consultant for Québec broadcaster, TVA. He’s a keen observer of the human condition, a huge TV fan and a walking encyclopedia when it comes to broadcasting and the television industry. He is Fair-Play’s Executive Producer, a title he shares with Guy Villeneuve.
A lawyer and a member of the Quebec Bar since 2005, Ariane has been working in the audiovisual production field for more than ten years. She joined the Fair-Play team in 2014 as Director of Legal Affairs. Since January 2017, she is the General Director. In addition to remaining fully active in the company’s legal affairs, Ariane handles the management of the company (human resources, strategic plan, partnership agreements, establishment, maintenance and monitoring of company policies, etc.).
Marie-Michelle Émond has served in various positions in the cultural industry for over 25 years, including thirteen at Groupe Juste pour rire. Of note, she was a producer for the world hit series Juste pour rire les gags. At Fair-Play since 2010, Marie-Michelle contributes to the company’s success through her keen knowledge of development, international distribution, film and television production, and administration and finance. She holds a bachelor’s degree in music education and a pre-master in political science at UQAM.
Throughout his long and productive career, Guy Latraverse was the agent and producer of several Quebec performers, and produced shows for many European artists. Among his greatest accomplishments are two defining stage shows: Le loup, le renard et le lion with Robert Charlebois, Gilles Vigneault and Félix Leclerc, and 1 fois 5 with Claude Léveillé, Yvon Deschamps, Jean-Pierre Ferland, Vigneault and Charlebois. Monsieur Latraverse has produced over a thousand shows, including the ADISQ Gala (which he also created) as well as the Olivier, Masques and Jutra televised ceremonies; he was producer for several variety programs, countless documentaries and shows about mental health, a topic that’s especially close to his heart. He is the cofounder of Montreal’s FrancoFolies and has been its vice-president since 1989; for 26 consecutive years, and counting, he has produced the Show du Refuge with Dan Bigras. His many professional activities have not stopped him from chairing, from 1992 until 2013, the board of directors of Revivre, an organization devoted to those affected by anxiety, depressive or bipolar disorders.
Nesrine El Ayoubi arrived at Fair Play in 2010 with an eclectic mix of law degree and TV and show business experience. Before being hired as producer, she had met Guy and Michel when she was a reviewer on the ethnic channel CJNT (managed by Fair-Play). As producer, her first project was Dominique Parent’s documentary Un jour il pourrait me tuer, about spousal abuse and broadcast on Canal Vie. Nesrine then took over as producer for the magazine On va s’coucher moins niaiseux, for specialty channel Z. She also developed and produced the documentary series Monte dans l’manège,hosted by Quebec’s comedy duo Les Denis Drolets, also for Z. Next came Ma vie après le sport, a documentary series about the lives of top athletes after their competing days are over. Nesrine then created and developed – and now produces – the consumer magazine Ça vaut le coût, which won the 2017 Office of Consumer Protection award. She is also producer for Info, sexe et mensonges, funnyman Marc Labrèche’s comedy news format on ARTV and ICI Radio-Canada.
Karine Proulx got the TV bug as soon as she set foot in a studio: at the end of her studies in 2003, she was with a friend at the Star Académie auditions and the excitement and activity on set caught her attention. She immediately applied for an internship with the show, and the rest is history. After working as production coordinator and production manager on Star Académie, music competition La voix, reality TV hit Occupation double and Céline Dion’s DVDs Taking Chances and A New Day, Karine joined Fair-Play in 2013. She produced the documentary series Monte dans l’manège, Ma vie après le sport, Classé XXX, Le Vandal show and one special production that fit right in with her preference for live broadcasting and plenty of action: SNL Québec. She then produced the sketch comedy show Le nouveau show, the fun and irreverent Blood Brothers and magazine series for AMI-Télé, which broadcasts content on accessibility- and disability-related topics. Karine is also responsible for the production of Indice UV, Fair-Play’s new daily summer magazine for ICI Radio-Canada.
Before she joined Fair-Play as producer in 2013, Marie-Claude Morazain worked in the film distribution and feature film development sectors, including at TVA Films where she oversaw projects like Dans une galaxie près de chez vous, C.R.A.Z.Y. and Le journal d’Aurélie Laflamme. At Fair-Play, Marie-Claude launched and produced the first season of the consumer magazine Ça vaut le coût before undertaking production of the docu-fiction series Le rêve de Champlain for TFO, and completing a documentary feature entitled Loto-Québec, la morale de l’argent. Next came the production of the docu-drama series Délateurs, about criminal informers and broadcast on Canal D. Marie-Claude is always actively developing new projects, among which is a feature-length adaptation of the book “Tremblement de mère”.
As early as she can remember, Marie-Ève Dallaire had her mind set on working in television production. After learning the ropes at La Cité collégiale d’Ottawa, her very first on-the-job training experience as floor manager was the start of a very active and rewarding career. She began producing television programs (Star Académie, Occupation double) and big variety shows, and also produced the DVDs for Céline Dion’s A New Day and Taking Chances stage shows. After sixteen busy years at Productions J, Marie-Ève was taking a well-deserved break… when Guy Villeneuve and Michel St-Cyr seized the opportunity to offer her the producer mandate for Par ici l’été, a daily 90-minute summer magazine on Radio-Canada. Marie-Ève now dedicates her valuable skills to the development of new projects and to the production of Les enfants de la télé and Conversation secrète.
JP Massicotte is back at Fair-Play after spending two years as head of VICE MEDIA’s studio in Quebec where he worked on projects such as VICE Guide to Film, the Rap Carcass podcast and the documentary Cannabis Illégal. At Fair-Play, he had the opportunity to contribute to Classé XXX, Le Rêve de Champlain, Chopper Québec and the documentaries La musique à tout prix, Félix, Hors Combat, Du Hockey Propre,… Before joining Fair -Play for the first time in 2014, he was the director of development of Esperamos films, the documentary company behind the films The Profile Amina by Sophie Deraspe (Sundance), Le plancher des vaches of Anaïs Barbeau-Lavalette and Émile Proulx-Cloutier , Miron of Simon Beaulieu, (Visions du réel: Nyon), Alphée des Étoiles of Hugo Latulippe (Hot Docs Jury Prize and NHK-Japan Special Prize).
Just out of Jonquières college where she studied Media Art and Technology, Suzanne started as post-production coordinator at Multivet Media. There, she managed projects of all kinds, big and small, from corporate videos and documentaries to magazines, multi-episode series, live show tapings and more. In 2009, she was looking to play a more significant role in production and she landed a job at Fair-Play. Since then, as our Director of Post-production, Suzanne solves problems before they happen and keeps the place humming: crews, editors, resources and more. Always the quiet one at the center of the storm, she has an eye for detail, is very disciplined and extremely well organized. Her work, often unseen but always essential, helps us deliver quality shows right on schedule.
In 2010, Mira started at Fair-Play as assistant to the Executive Producers; five years later, she is our Director of Development. Mira had long been involved in communications, entertainment and media but never really took center stage. But along the way, she developed her network of contacts and honed her skills, especially as a regular improv player for the LNI (“National Improvisation League”) and through her web design training. Thanks to her hard work and commitment at Fair-Play, she was able to diversify and grow and, with the help of her bosses, she eventually discovered development was her niche. Today, as Director of Development, Mira seeks out projects and helps bring them to the screen.
As Legal Counsel, Caroline advises management and production teams on legal matters related to corporate affairs, intellectual property, right to privacy and labour relations with artists, as well as taking part in the negotiation of various agreements.
Holder of a double degree in civil law and common law from McGill University, and member of the Quebec Bar since 2006, Caroline also holds a certificate in journalism and she worked, in the past, as a researcher for several Radio-Canada and Télé-Québec magazines, including on Ça vaut le coût, produced by Fair-Play. She is also a member of the board of the Association of Jurists for the Advancement of the Arts (AJAVA)